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The root word of Management is to Manage. Every one of us from a labour, a housewife, a clerk, a technician to the top echelon of companies “Manage” – A domestic housewife manages the entire family – from budgeting on domestic purchase to taking care of the daily chores. Her work involves almost all aspects of management – HR (maids, servants, gardener etc), Finance (bills, school fees, home budgets), Marketing (price of onions, bargaining on commodities, comparing prices etc), PR (relatives, in laws, friends etc), Strategy and Planning (marriages, festivals. Family outings etc) – in short management touches every one irrespective of their work or station in life. Management is an integral part of our lives and we all have some basic traits of management “in born” and some learn it as we grow.
So the question is why do we need to go to a business school to learn Management?
The answer is very simple – todays national and international business and corporate world has undergone major metamorphosis the corporate environment is changing rapidly. Change in political and economic strategies, geographic boundaries, emerging markets, new strategic alliances and emphasis on global competition, complex work place issues and the list can go on. New equations need new solutions. New challenges need new approaches. The most extensively used words in the new millennium have been globalization and competition. Our age is referred as the age of information.
So change is the essence of our times. For example I recall when I did my MBA way back in 1981 a new word was introduced Personnel Management as time went by despite rapid industrialization and automation the importance of human workforce emerged as more vital than machines and the word changed to Human resources and again this has changed to Human Capital emphasis is now given more to “emotional intelligence” rather than just IQ. Another example are the famous 4 P in marketing Product, price, place and promotion in present times two more P were added Politics and Public Opinion. Thus as values change, concepts change, new economic and the workplace gets more and more competitive and complex there is a need to learn and acquire the new knowledge. There has been enormous research and development in the field of management over the past few decades. New equations need new process and solutions.
Management education thus fulfils this void.
We at AMS still have a strong belief that the qualities of management is inborn in every individual thus our course is designed to bring out those inherent qualities in our students, to refine their knowledge and make them better managers. We do not believe in teaching we believe in the learning process. In my personality development lectures around the world I begin my presentation with the famous quote of Galileo Galilei the famous 16th century Italian scientist:
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