Home -> Mba Colleges In Maharashtra -> Aicar Business School Mumbai -> Post Graduate Courses -> Aicar Business School Mumbai Postgraduate
Courses Offered
Marketing Communication
A New Approach to PGDM:
It is an Anomaly that today Industry is striving to get skilled manpower with minimal investment on training, students are striving to get employment with good organizations and education outfits are striving to provide a seamless connect between Academics and Industry exposure to its students.
In view of the above, AICAR has created a win-win for all stake holders i.e. Students, Organizations and the Institute by revamping its 2-Year PGDM to the standards of Global MBA i.e. 1 year of Class room training and 1 year of onsite paid internship and blending high standards of Academic knowledge with Industry exposure.
This new structure of the course will lead to high engagement, high commitment & high motivation to students and hence high productivity to the organizations.
Semester I (General Manaagement Subjects)
Principles of Marketing
IT in Management
Business Maths & Statistics
Basics Economics & Economic
Environment of Business
Human Resources Management
Organizational Behaviour
Principles of Management
Business Law
Indian Financial Systems
Financial Cost Accounting
Business Communication
Strategic Management
CRM
Business Communication - I
Leadership
Management Information System
Advanced Marketing
Managerial Economics
Research Methodology
Business Ethics & Corporate Governance
Consumer Behaviour
Taxation
Management Accounting
Business Communication - II
International Business
Entrepreneurship
Integrated Marketing Communication
Services Marketing
Financial Management
Approaches to Management Excellence
Semester II (Marketing Communication)
Advertising Theory & Process
Rural Marketing & Communication
Marketing Research
Direct & E-Marketing
Brand Management
Public Relations
Print Broadcast & Journalism
Creative Strategy
Media Planning
Semiotics & Media Literacy
Account Planning
Event Management
World Literature & Mythology
Sales & Distribution
Logistics & Supply Chain Management
Retail Management
Strategic Marketing
B2B Marketing
QT in Management
Marketing Finance
Semester III
Projects and Assignments
Specialization subjects as given in Semester-II may spill over to Semester-III.
Semester IV
Campus to Corporate (C2C) guided internship