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Courses Offered

    BBA

  •  Duration : 3 Years Full - Time
    Eligibility : HSC (10+2) from any stream
    Classes : 3 to 5 days a week

    Bachelors of Business Administration in Event Management & Public Relations is a Dynamic Undergraduate programme. Global Economy, the structure of Industries and most importantly the Events, Entertainment & Media Industry has dramatically transformed and is still in an evolving phase. To catch up with the growth, there is an urgent need to upgrade our educational system. As a matured Educationalist and understanding its responsibility, NAEMD`s Research Team has meticulously devised the need-of-the hour Bachelors Degree program for the benefit of the society.

    This BBA is a UGC recognised University Degree program that facilitates one to learn and know the Events & Entertainment Industry at an early stage of his/her career. BBA in Event Management & Public Relations shall ensure a rock solid foundation for an aspiring Manager of the Future generation.

    The industry always prefers a recognised degree & Diploma in comparison to an autonomous diploma when it comes to recruiting a Candidate.

    COURSE STRUCTURE
    Semester - I

    1.1   Language-I
    1.2   English-I
    1.3   Management Process
    1.4   Business Communication
    1.5   Financial Accounting
    1.6   Environmental Studies
    Semester - II

    2.1   Language-II
    2.2   English-II
    2.3   Organisational Behaviour
    2.4   Advertising Management for Services
    2.5   Economics for Executives
    2.6   Value Education - Human Rights
     
    Semester - III

    3.1   Marketing Management
    3.2   Introduction To Event Management & PR
    3.3   Event Management Planning
    3.4   Event Production Process
    3.5   Skill based Subject-I
            Communication Skills I (Practical)
    3.6   Women Rights

    Semester - IV

    4.1   Human Resource Management
    4.2   Event Cost Accounting & Finance Management
    4.3   Event Marketing & Sponsorship
    4.4   PC Software (Ms Office) Theory
    4.5   PC Software (Ms Office ) Practical
    4.6   Special Events (Wedding Planning & Live Events)
    4.7   Communication Skills II (Practical)
    4.8   General Awareness
     
    Semester - V

    5.1   Event Team & Crew Management
    5.2   Event Resource Management
    5.3   Brand Management
    5.4   Event Hospitality, Law & Permissions
    5.5   Special Events (MICE & Corporate Events)
    5.6   Skill based Subject-III
            Campus to Corporate (Practical)

    Semester - VI

    6.1   Entrepreneurship and Project Management
    6.2   Public Relations
    6.3   Media Management
    6.4   Tourism Marketing
    6.5   Project Work & Viva-Voce
    6.6   Skill based Subject-IV
            Soft Skills for Business (Practical)
    6.7   Extension Activities @ Training Reports