Home -> Science Colleges In Maharashtra -> St Andrews College Mumbai -> Under Graduate Courses -> St Andrews College Mumbai Bachelor Of Mass Media
Courses Offered
- BACHELOR OF MASS MEDIA SYLLABUS
F.Y.B.M.M Semester I
Introduction to Sociology
Effective Communication Skills -I
Fundamentals of Mass Communications
Introduction to Computers
Landmark Events in 20th Century History of World, India & Maharashtra
Introduction to Economics
F.Y.B.M.M Semester II
Political Concepts and Indian Political System
Effective Communication Skills – II
Principles of Management & Marketing
Introduction to Psychology
Translation Skills
Introduction to English Literature
S.Y.B.M.M Semester III
Introduction to Public Relations
Introduction to Media Studies
Culture Studies
Understanding Cinema
Advanced Computers
Introduction to Creative Writing
S.Y.B.M.M Semester IV
Photography and Print Production
Introduction to Advertising
Introduction to Journalism
Radio and Television
Mass Media Research
Organisational Behaviour
T.Y.B.M.M(ADVERTISING) Semester V
Advertising in Contemporary Society
Copywriting
Advertising Design(Project Paper)
Consumer Behaviour
Media Planning and Buying
Brand Building
T.Y.B.M.M(JOURNALISM) – Semester V
Reporting
Editing
Feature and Opinion
Journalism and Public Opinion
Indian Regional Journalism
Newspaper & Magazine Making(Project Paper)
T.Y.B.M.M(ADVERTISING) Semester VI
Contemporary Issues
Advertising & Marketing Research
Legal Environment & Advertising Ethics
Financial Management for Marketing & Advertising
Agency Management
Principles and Practise of Direct Marketing
T.Y.B.M.M(JOURNALISM) Semester VI
Contemporary Issues p
Press Law and Ethics
Broadcast Journalism
Business and Magazine Journalism
Internet and Issues in the Global Media
News Media Management